We love seeing our students and graduates get recognition for their work via competitions, awards and online features. This year alone we’ve celebrated Selina Lalli-Sangha (winner of Creativepool’s 2018 People’s Choice Award), Luigi Fulinello (early bird semi-finalist in the Adobe Awards) and Alice Q. Lin (4 merit finalist in The Young Ones Awards). We are excited to share the success of our talented graduates and rounded up 5 stunning packaging projects by Shillington students that were featured on Packaging Of The World.
Read on to hear what our graduates look for in an inspiring packaging design, with tips from our special guest, the founder of Packaging Of The World, Derrick Lin.
Apart from our submission criteria, our curators and I often get together and review the day’s submission and go through the below questions in our mind before shortlisting them out for our daily feature. First of all, the product’s packaging must make a good first impression. On the other hand, some packaging design is really beautiful, a pleasure to look at or use, but, if they are not functional they are just art. Next, we look at multi-purpose and multi-functional in the packaging, whether they can be re-usable.
Sometimes the simplest ideas make the best design and these ideas often inspire others.
Selections are based on 5 main points:
I look for packaging that is out of the box and unique (not just a conventional shape). When the designers have taken into account the shape of the packaging, matching the brand—it’s not all about the colours and patterns (although that is also very important). I realised in Shillington that designing for packaging is a lot more complicated than it looks. I admire packaging designs that have a lot of thought behind it; you aren’t just designing for 2D purposes, you’re designing for a 3D interactive object.
A good packaging design is when it’s not obvious what’s inside. I like when it’s simple and elegant but stands out. I love being surprised and seeing something unexpected—when the packaging is a piece of art.
When starting a packaging brief, there is always big research during which you can find inspiration. While working, you should let yourself go and step away from the computer or sketchbook, allowing yourself to play with raw materials like paint or play-dough. Handmade will always make your design look unique!
Inspiring packaging for me, makes me want to pick it up, hold it and at times purchase it, even though I don’t need the product. I just want the packaging to be placed somewhere in my house. Often colour, the fabrication and the thought process (concept) behind the packaging creates an impression and make it stand out. I like to laugh (often in my head) and a clever concept really appeals to me. Finally, I like originality, a brand that takes something into a completely new direction (whether it be colour combinations, mixing printing techniques, mixing design mediums, etc.) and at times breaking some rules.
View more images and the full description –> Rugged on Packaging of the World
Besides looking at the overall aesthetic, there are a few other elements that I look for in inspiring packaging design. Simplicity is one. I feel that simplicity is a real art form and is incredibly effective when perfected. Being on brand is also important! I like designs that not only speak about the brand aesthetically but also in a tone of voice. Finally, it must stand out! It is imperative that the design stands out and is easily recognizable to returning consumers. Aesop, Go-to Skincare, Colonial Brewing Co and Pana Chocolate are all examples of packaging design that I find truly inspirational.
There’s so much competition in today’s crowded marketplace—how is your product going to stand out? Whether that’s through playful patterns, an inspiring tone of voice or a design that encourages physical interaction, good packaging has to intrigue people.
Want to see more? Take a look at these 20 inspiring student packaging designs we wish were real. Would you like to create fun packaging like this? Learn about studying graphic design full-time or part-time at Shillington New York. Classes start in September! –> www.shillingtoneducation.com