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#ILoveTheseGuys Creative Inspiration: The Company You Keep

Shillington students from around the world share the work of creatives who inspire them in the #ILoveTheseGuys series. In this post, New York graduate Yesul Shim highlights projects from the Melbourne based branding, print and packaging studio The Company You Keep.

I love TCYK because of their branding for the Zebra Dream ice cream. It was introduced on bpando and I was immediately drawn by its playfulness in colors. Their work is playful, simple and eye-catching. They show their capability to cover a wide range of work, and they do well on representing the identity of the brand in a premium and fun way. I love their use of typography and graphic elements, which add to their playful personality really well.