“I wanted to create a beer that was healthy, delicious, and nutritious for a dog. My first instinct was to research the best place to find the most amazing beef, since beef bone broth is an apparently extremely healthy drink for both dogs and humans! Plus, dogs love meat.”
“After researching, Argentina came up so I created a story for the beer’s name, label, and concept revolving around a Guacho and his dog, Fuerte.”
“Fuerte became sick so the Gaucho created a drink for him using the beef he had on his farm which magically cured Fuerte. Since Fuerte means strong in Spanish the slogan for the beer is ‘Only strong dogs drink beer.'”
View more images and the full description –> Fuerte (Beer for Dogs) on Packaging of the World.
Would you love to tackle a fun packaging brief like this? Learn about studying graphic design full-time or part-time at Shillington New York. Classes start in September! –> www.shillingtoneducation.com
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