#ILoveTheseGuys Creative Inspiration: Seachange

Shillington students from around the world share the work of creatives who inspire them in the #ILoveTheseGuys series. In this post, New York student Janine Heinrichs highlights projects from Auckland studio Seachange.

The small Auckland studio was founded by Tim Donaldson and Amanda Gaskin, working with clients around the world, working across brand identity, art direction, editorial, illustration and packaging.

The “Supertrash” project initially caught my attention for obvious reasons: pink graphics on a garbage truck whose focus is on diverting waste to landfills by providing circular solutions (recycling, reusing and repurposing). Baird dives into how the type, colours, and logo reflect the company’s mission. The type and pink colour is bold and assertive, reflecting how the company is taking action against waste. The bright pink is youthful, meaning the company has future generations in mind. The logo itself looks like a globe, recognizing that an overabundance of waste is a global issue and we all need to take action. Finally, the pink explosion can be associated with comic books which goes well with the “super” prefix.

Victoria Spicer, London-based set designer 

We Compost, Auckland’s compostable waste collection service

Harbourvore culinary cruises 

Want to discover more studios and creatives from around the world? Check out our previous #ILoveTheseGuys posts.