Shigeo Fukada: A Japanese Sculptor, Graphic Design Artist & Poster Designer

Shigeo Fukuda (1932–2009)

Shigeo Fukada was one of Japan’s most prominent post-war graphic designers. Known for his posters on the social issues of pacifism and environmentalism. Fukuda’s work was characterised by the use of perspective, negative space and geometric interaction. Confounding the audience with depth and irregular visual planes. At the same time conveying complex themes into a universal symbolism speaking to all.

Unlike the majority of western styles of expression, Japanese visual communication can show more emotional rather than being rational. Such emotion is profoundly linked to art. Fukuda was the first Japanese designer inducted into the ADC Hall of Fame, labelling him “Japan’s consummate visual communicator”.

As a young adult Fukuda had an interest in the principles of Swiss design and starting in 1956 he attended the Tokyo University of Fine Arts and Music. In 1960, he met with Italian designer Bruno Munari, whose icon graphic work where a massive influence on his future career. In the late 1960’s Paul Rand helped arrange his first United States exhibition at New York City’s IBM Gallery.

Shigeo Fukuda’s most famous poster, called Victory 1945 was a strong satirical commentary posing the question on the pointlessness of human conflict. A shell is traveling back at the opening of the cannon, sealing it forever. Fukuda pushes the boundaries of plain function to express a universal plea for peace.

Shigeo Fukuda creative output stemmed beyond graphic design into wryly composed sculptures furthering his use of visual illusions. One work “Lunch with a Helmet On” was made from over 3000 hundreds of forks, knives and spoons. When a spotlight is cast onto the sculpture, a shadow of a motorcycle is cast onto floor.

To reach the front door of Fukuda’s house, a visitor had to walk down a path to a door that appeared to be far away. In fact, appearances were deceiving because the front door was only four feet high. Inside, Mr. Fukuda would emerge from a concealed white door to welcome the guest.

I love Shigeo Fukuda because through his work he channeled heart, humour and character. His work resonates both on a visual and social plane with the viewer. It’s work that everyone can relate to, no matter what their cultural background.

Stay tuned for our next Throwback Thursday feature!